It seems like modern society has "trained" people to identify with what they have as their self-definition, rather than with who they are, as people.
I don't know if TEMU is much of a thing in The Netherlands, but here in the USA people are eternally buying their "cheap junk from China" which most often breaks or doesn't even work, so it ends up as plastic in the garbage dump. It's a great shame.
Temu is popular here too. It's terrible all that junk.