I agree about content creators who are consistent and have created a persona for themselves much you have but it is the latter that worries me because with lacklustre blogs about mundane things they make it to trending.
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That part bugs me as well. It's not all bad, all the time, and I have seen signs of improvement. That stuff really needs to pop though, and consistently. It needs to be setting the bar. People need to feel excited to sign on and see what's popular, not do what many do and completely ignore what's there due to what's there having a reputation of not being interesting. And I'll tell you this. There's no worse feeling in the world when your content finally ranks high consistently after years of trying, you're out browsing around, and there's someone complaining about the trending page, where your work currently sits... LOL! I cringe every time. And I noticed almost right away the high ranking doesn't seem to be bringing in many new faces, which in theory, it should. BUT, I have also pointed out on several occasions, including a bit in my most recent post, when it comes to onboarding, the focus seems to be filling the stage, instead of the seats.