The truth is many are advertising hive as a good way to earn as they think money is the best incentive and the only one. Then reality does not match expectations.
About what to post, that's another interesting topic. After all these years we know there is a certain category that wants to look smart and because they can't come up with something new, repeating what is common knowledge or spinning content seems to be a good idea.
The other thing I see very common is trying to teach others about what to do, what is right and so on, because elders are teaching them too. There are cultural differences and there may be a certain audience for this type of topic, but maybe not as they are expecting.
In any case people change over the years and some may adapt and actually find the place interesting.
Last paragraph is a key point. Those that do stick around seem to mould themselves into their own niche and style sooner or later and that authenticity is what brings them the success.
Very true. I only know a few people who are still doing the same stupid sh*t after five years and expecting a different outcome. The rest has recognized the importance of changing and has adapted.