Wow what a great topic and good to see someone come at it from a more open minded standpoint as I agree with this way more. Instead of being centralized vs decentralized I think it is all about end "value" it provides to the users of the platform/creators. I'm curious cause with the numbers you have represented we don't know how much is from personal promotions, adsense, sales, or games on their platform.
We often like to look at data of facebook and say that this can be a possible direction for hive or any other platform, but I think some level of realism needs to be in place. I really believe long term that a social media outlet that can properly capture the attention and create the right structure will really have what it takes to compete with facebook neck and neck.
I for one can not wait to see how things develop and how they turn into in the coming years. Hive is definitely positioned for greatness, but they still have a few things that needs to change fundamentally in order for it to be a more investable platform. I think one of the major things of hive is all the layer 2 projects and through one of them in the future is what is going to take to level up hive.