Food companies and advertising agencies max out on these findings.
I imagine they do so. Understanding the neuroanatomy of how our gustatory system works could be used in this manner by those clever enough to understand the mind-boggling science behind it and put it into action. Although, you don't need to twist my "cognitive" arm to get me to eat tacos. :D
love the taste of "bitter" that comes with freshly harvested vegetables from the garden and of course, bitter chocolate 🥰
One fascinating thing about the bitter taste is that it is associated to sweetness. Sweet flavours contain organic molecules arranged in specific molecular configurations. For example, many sweet tasting substances have an atomic structure called the ABH system. Paradoxically, some of these substances like saccharide taste sweet in small amounts but bitter in large amounts. Bitter flavours also have a similar ABH system to that of sweet substances. Several other findings also supports the close relationship between sweetness and bitterness. To put it poetically, they're like the yin-yang of the gustatory system. I find that very cool! Thank you for your insightful comment, @kriszrokk. 🍫
🤣🤣🤣
Of course, they are all part of the "whole". Very well put. And once you dissect their chemical compounds and structure, you're fascinated by the insights you gather. Our pancreas, intestines, and liver (to name a few organs) crave bitter. It's like running the machine (our biological computer) on a HQ oil. You will never accomplish that with sweet and/or salty.
Greetings to Canada! Have an amazing day @litguru