It comes through cables actually.
It's actually very cool how the internet works, have you seen the map of intercontinental fiber optical lines?
https://www.submarinecablemap.com/
After the original cost is paid off the subscriptions from internet customers of the ISP should cover it. I am already paying for internet.
As for the EURO, they do have trade rights to their IP, but in Canada I am allowed to watch it privately for free as long as I don't publish it or profit from it.
What a great job to establish submarine intercontinental lines for fiber optics ... do you think that at some point they will be replaced by wireless signals?
FORZA ITALIA!