Of course no one carries his transparent bottle full of beans in his hand on the streets. 😁 All the time we use to put the coffee we buy in our bags. When you are at home, you can easily put the bottle in a dark place.
I like a lot the approach of these people about the packaging of coffee and I think this has to be some sort of norm in the modern world where we tend to put everything in plastic bags.
Thanks for the nice comment!