Venezuela's policy in 1948 was one of open doors, Europe was destroyed, and the ravages of World War II were still shaking the old continent. Venezuela and its skilled labor migration policy opened the doors to thousands of Europeans. The State not only allowed the entry of millions of migrants, but also financially supported many families. Our country was always noble.
Of those families from the once-millionaire Venezuela, thousands own large businesses in the country. Majestic is one of those businesses that has been maintained for more than 70 years. It is part of the culture and, for me, heritage of the city of Barquisimeto. It is one of the pastry shops and coffee shops with the greatest cultural value. Furthermore, it represents what we were, built and are. A symbol that resists despite the social, political and economic complexity of the last decades. Majestic has been in operation since 1948.
Originally, Majestic was located in the old San José Building. Subsequently, they moved to streets 19, between streets 30 and 31, where they have remained immovable. The reason for the move was the success of the change of management to Mrs. de Gerhardt. Mrs. Gerhardt acquired Majestic from a Swiss family. At that moment, the history of the most relevant bakery and coffee shop in the city of Barquisimeto began.
I had visited Majestic since I was a child and even walked past its iconic wooden facade. It is a place that attracts attention, persists in an overwhelming environment, and today devours everything that is long-lived. Downtown Barquisimeto every year has lost its identity and has become a chaotic space that does not value its history. Not because of the fault of the Barquisimeto, but because of the planning policies of the municipality.
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Leaving aside the context, I visited Majestic to have a delicious coffee and breakfast. I took advantage of that moment to photograph its facade and show my appreciation for its brand identity. The facade, as always, stands out, even though the brand logo at the top is worn out.
One thing that struck me was that Christmas had already arrived at Majestic. There were decorations that, despite overloading the space, made the establishment look like one of those movie places from the early 2000s. Even, very Harry Potter-esque, is what first came to mind when I saw the decorations.
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Clearly, you can tell that Majestic retains its identity in the interior design of the bakery and coffee shop. Everything is very traditional, quaint and above all, very linked to the culture of the old European continent. I must emphasize that wood predominates in Majestic as a material and design element.
I went to breakfast with my brother, my uncle and his wife. We all ordered lattes and, in the case of my brother and I, we ordered cream cheese croissants and ham. This was what the waitress offered us, there was no need to ask her for the menu, as we were going straight to breakfast and hot coffee.
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While waiting for the croissants and coffee, I was talking to my brother about the longevity of the place. He had not been in this place and, since he migrated, he had not had the opportunity to know it. He liked the interior design, but remarked to me about the overload of Christmas decorations. I couldn't object to that detail.
We waited approximately 7 minutes for our order. The coffee, as always, maintained the identity of the cups, plates and mugs. Majestic has a specific decoration that identifies their brand on the utensils. Every guaro (idiom from Laredo), that is, Barquisimeto, identifies this cup by its design.
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As I mentioned above, I ordered a large coffee with milk. Nothing different from what I usually drink. The coffee had its respective sugar sachets. By the way, the sugar is the same brand: Majestic. In addition, I had a heart-shaped cookie made with cinnamon. It was tasty as always. The last time I went to Majestic was about two years ago.
In the case of the croissants, they were not perfect. The dough felt a bit floury. I didn't really like its texture; however, as I bit into it, that changed due to the flavor of the cream cheese and ham. It is a small detail that you should consider regarding the croissant, if I had to rate it, it would be four out of ten points. The presentation was moderate.
In the case of attention, the service was modest, pleasant and attentive. This detail is still maintained at Majestic. It was the first time I tried their croissants; I had always had their cakes, which were delicious. On this occasion I did not order any sweets because it was too early; it will be for a future occasion.
I paid 11 USD, or HBD, for four coffees, and four croissants in Venezuelan legal tender. Majestic is a perfect place to connect, relax, converse and enjoy the best experience. Most of all, to appreciate the past and the way the culture of a small city has been built.
Original content by @neruel. All rights reserved ©, 2024. Images: Samsung Galaxy A50. Translation: DeepL.
SPANISH VERSION (click here!)
La política de Venezuela en 1948 era la de puertas abiertas, Europa estaba destruida y los estragos de la Segunda Guerra Mundial aún sacudían el viejo continente. Venezuela y su política migratoria de mano de obra calificada abrieron las puertas a miles de europeos. El Estado no sólo permitió la entrada de millones de migrantes, sino que también apoyó financieramente a muchas familias. Nuestro país siempre fue noble.
De esas familias de la otrora y millonaria Venezuela, miles tienen y poseen grandes negocios en el país. Majestic es uno de esos negocios que se ha mantenido por más de 70 años. Es parte de la cultura y para mí, patrimonio de la ciudad de Barquisimeto. Una de las pastelerías y cafeterías con mayor valor cultural. Representa lo que fuimos, construimos y somos. Un símbolo que resiste a pesar de la complejidad social, política y económica de las últimas décadas. Majestic funciona desde 1948.
Originalmente, Majestic estaba ubicada en el viejo Edificio San José. Posteriormente, se mudaron a la carrera 19, entre calles 30 y 31, donde se han mantenido inamovibles. La razón de aquella mudanza fue el éxito que tuvo debido al cambio de administración hacia la señora de Gerhardt. La señora de Gerhardt adquirió Majestic de una familia de suizos. En ése momento comenzó la historia de la pastelería y cafetería más relevante de la ciudad de Barquisimeto.
Desde pequeño había visitado Majestic e incluso pasado por su icónica fachada de madera. Es un lugar que llama la atención y que persiste en un entorno abrumador y que hoy día devora todo lo que es longevo. El centro de Barquisimeto cada año ha perdido su identidad y se ha convertido en un espacio caótico que no valora su historia. No por culpa de los barquisimetanos; sino por las políticas de planificación de la municipalidad.
Dejando a un lado el contexto. Visité Majestic para tomar un rico café y desayunar. Aproveché ése momento para fotografiar su fachada y dejar plasmado mi aprecio por la identidad de su marca. La fachada, como siempre, resalta a pesar de que el logo de la marca en la parte superior estaba desgastado.
Algo que me llamó la atención es que la Navidad ya había llegado a Majestic. Había decoraciones que, a pesar de sobrecargar el espacio, hacían ver el establecimiento como uno de esos sitios de películas de principios de los 2000. Incluso, muy al estilo de Harry Potter, es lo que primero vino a mi mente al ver la decoración.
Claramente, se puede notar que Majestic conserva su identidad en el interiorismo de la pastelería y cafetería. Todo es muy tradicional, pintoresco y sobre todo muy vinculado a la cultura del viejo continente europeo. Debo destacar que en Majestic predomina la madera como material y elemento de diseño.
Fui a desayunar con mi hermano, mi tío y su esposa. Todos ordenamos cafés con leche y, en el caso de mi hermano y yo, pedimos croissants de queso crema, y jamón. Esto fue lo que nos ofreció la mesera, no hubo necesidad de pedirle el menú, ya que íbamos directo a desayunar y tomar un café caliente.
Mientras esperaba los croissants y el café, conversaba con mi hermano sobre lo longevo del lugar. Él no había entrado a éste sitio y, como migró, no había tenido la oportunidad de conocerlo. A él le gustó el diseño del interiorismo, pero me resaltó la sobrecarga de la decoración navideña. Yo no pude objetarle ése detalle.
Esperamos aproximadamente 7 minutos por nuestro pedido. El café, como siempre, mantenía la identidad de las tazas, platos y porrones. Majestic tiene una decoración específica que identifica su marca en los utensilios. Todo guaro (modismo larense), es decir, Barquisimetano, identifica esta taza por su diseño.
Como cité anteriormente, yo pedí un café grande con leche. Nada que no fuera diferente a lo que suelo tomar. El café tenía sus respectivos sobres de azúcar. Por cierto, la azúcar es de la misma marca: Majestic. Además, tenía una galleta con forma de corazón hecha a base de canela. Estaba rica como siempre. La última vez que fui a Majestic fue como hace dos años.
En el caso de los croissants, no estaban perfectos. La masa se sentía un poco harinosa. No me gustó mucho su textura; sin embargo, a medida que lo mordía, eso cambió debido al sabor del queso crema y el jamón. Es un pequeño detalle que deben considerar respecto al croissant, si debo calificarlo sería con un cuatro sobre diez puntos. La presentación era moderada.
En el caso de la atención, el servicio fue modesto, ameno y atento. Ese detalle lo mantienen aún en Majestic. Es la primera vez que pruebo sus croissants; siempre había comido sus pasteles que son deliciosos. En esta ocasión no pedí ningún dulce porque era muy temprano; será para una próxima ocasión.
Pagué 11 USD, o HBD, por cuatro cafés, y cuatro croissants en moneda de curso legal venezolana. Majestic es un lugar perfecto para conectar, relajarte, conversar y disfrutar la mejor experiencia. Principalmente, para valorar el pasado y la forma en que la cultura de una pequeña ciudad se ha construido.
Contenido original de @neruel. Todos los derechos reservados ©, 2024. Imágenes: Samsung Galaxy A50-Redmi Note 13 Pro. Traducción: DeepL.
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Thank you very much for this. Hot coffee for the whole team. 😍
Hey @neruel you are welcome.
Thanks for the coffee 😘☀️
😍
It is one of the most charming places in the city. Good to see you here this weekend.
Love to the whole team. Sending you a cup of coffee. 😍
Venezuela is the cradle of western cultures, as you say, there was a time when our country received many people from Europe, and therefore, new ventures arrived. I love the way this cafeteria looks: they are even careful with the small details.
Wonderful post!
Indeed. Those sponges left many good things in the country. Thank you for
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