I've had that same thought too. Some have told me they don't like the hot quality.
I also love everything about it, including sucking on the sticks, lol. If you get Ceylon cinnamon, that has very thin bark and breaks easily. Often what's sold as cinnamon is actually cassia bark, which is very pungent, the sticks are thick and it's torture to grate.
I use a large Thai mortar and pestle. A good one will crush anything quickly.