Interesting share! This reminds me of kopi luwak, or civet coffee, or some might call it the "cat poop coffee". I tried that in Indonesia just to taste what it's like. It was underwhelming to be honest, or maybe I was too used to the typical coffee like the lattes and macchiatos. Apparently it's expensive too. Haha.
Hahah ya I've heard of the shit coffee and it seems like a gimmick to me. The mushrooms here have crazy health benefits in combination and it helps to heal and balance your gut and immune system so that's an added benefit!