I had the pleasure of temporarily living in two parts of Michigan when I had a traveling job and had no idea how lovely it is there. I don't know if they have a tourism program or not but both of the spots I lived in for a while were amazing. Torch Lake is probably one of the most lovely places not just in USA, but anywhere in the world.
Ah yes, Torch Lake. The traverse city area is probably one of the most beautiful parts of the lower peninsula. I get to go to a conference over that way at the end of the month. I love visiting that side of the state! They do have a tourism marketing campaign. The slogan is "pure Michigan". So like these pictures above could be hashtagged with that slogan. #puremichigan