There should be legal recognition, but If you check on the internet, you will find many businesses related to the name Hive. However, Hive is a digital platform and the Hive Group you are talking about is a real estate group, so there is a lot of difference between the two. I feel that the problem can arise where two platforms do similar work and if one platform performs poorly, it can affect the other.
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I show all my blog links on my WhatsApp status. Many of my friends are not Hivers, but they know about PeakD. I've received a lot of messages from people asking if I am involved in these Hive group banner ads because the ads on the banner didn’t provide any details about what Hive group is.