The pressure might differ but is there any profession that is not demanding? Concerning the ethics and values, truly most social media influencer are profit oriented so they care less about how the things they share affects the personal life of their followers but then there are still other social media influencers that make use of their social media handles to address issues that matters and contribute to the society
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You are absolutely right; every profession comes with its own set of demands. For the influencers it is vice versa. The key is to find and support those influencers who genuinely strive to make a difference.