The Marketing Seminar: Communities as Co-Working Groups. [Alien Art HIVE]

Today's post, we're going to be talking about DAOs, but to make this more applicable, I'm going to be using Alien Art Hive as an example:

Alien Art HIVE is a collection of artists who are interested in the following things:

Psychedelia
Social Alienation
Art
Cryptocurrencies and NFTs

In addition to being a community where you can post artwork and potentially earn HIVE Rewards for your posts, Alien Art HIVE also has a number of assets in its toolset:

Alienhoney.net - Discord Server
Artists can meet here and discuss their projects.
Alienhoney.art - Cryptovoxels Gallery Space
Artists can be showcased here in the Cryptovoxels Gallery.
NFTShowroom - NFT Marketplace
Artists can sell Collectables of their work here.

What we've seen in this place so far is an experimentation ground for different projects:

@elgeko attempted a HIVE promotion contest funded by NFT Sales.

Geko is using a Full Commercial License for these, and for 250 $HIVE you can use his work in your videos, and contribute toward the reward pool for a contest that he is organizing.

Do you use video content that could benefit from a compelling HIVE intro, and would you like to help fund the reward pool for Geko's contest for a HIVE Advert?

You can do that here, or you can participate in the HIVE adverts yourself. Cool ideas.

@hiddenblade has paintings that are turned into NFTs and sold on Rarible.

4PYjjVwJ1UdtC5FGc4dbeF1E4FitPfBjR7UqkAYqBLuRR1wQLaLaSR6UYdovU8NibyXEJZkHP5rUzC76xqCc22JxjvDuPojD8sRUxLKFQtm.gif

I personally could see her painting here teaming up with some Riot Grrrl bands to make some MP4 NFTs.

or, if you look here at this Crypto SHE ART post by @stellabelle, you see someone named DJ MsAdventure who you can probably contact through this tweet:

Why just make NFTs for yourself, when you could collaborate and share audience and bring interesting projects to HIVE?

.:.

Here's one more for the road - Take that collaboration to another level by integrating it with @CrimsonClad's Synthwave Show on MSPWaves: Cyberbuzz.

So while a collaboration with DJMsAdventure would work really well for the SHE Art project that is happening right now -- you could also do something focused on collaborating with a Synthwave Artist on Soundcloud.
Then, you can put an MP4 NFT on @NFTShowroom that uses a Synthwave Song, and your artwork, and you can debut it along with the song, during Cyberbuzz.

In this scheme the number of points hit are as follows:

You make rewards for your Post in Alien Art HIVE
You promote your work on Cyberbuzz
You reach out to Synthwave musicians who might be interested in collaborating with you on a project, where you use one of their songs, and they get played on Cyberbuzz, and the MP4 goes for sale in @NFTShowroom.
You may sell the project, and get half of the proceeds.
You may onboard a band onto HIVE.
You may be the catalyst for how that band chooses to onboard both their music, and their following onto HIVE.
You may want to offer your artwork to that band in the form of a NFT designed to give them Full Commercial Rights, and then help them figure out how your art might look on an album cover, show flyer, or t-shirt.

The network effects of doing this are good for every member involved in this process [artist, musician, NFTShowroom, Cyberbuzz], and open up other opportunities outside of HIVE:

Merch sales with that band through shopify.
Kickstarter campaigns for songs or albums, with associated artwork.
$ETH and $EOS Cryptoart mp4 experiments.

If you're an artist who posts in the Alien Art HIVE Community -- I'd invite you to think about how you can turn your Posts into Projects, that can have multiple contact points, and multiple economies.

When you do this, you will be creating a culture on HIVE and in Alien Art HIVE of artists who are not just making cryptoart, but who are actually designing valuable connections between groups of people and platforms, and economies, and audiences.

This is the real power of artists, but it takes going a step beyond making a painting and putting it into a post in order to fully realize that value.

I will initiate this first experiment with the Synthwave project in the comments by requesting an artist list from Crim, but there's no reason why you can't come up with your own collaborative efforts.

.:.

The Marketing Seminar Series is a HIVE applied distillation of a course I'm currently enrolled in by the same name. I'm basically taking ideas that come to mind while I am taking that course, and applying those insights toward communities, artists, and projects here on HIVE, with the hope that it inspires people to do more of this sort of work.

@crimsonclad

When you have a moment, could you direct me to the Cyberbuzz Radio Playlist, or maybe list out ~20 artists or so who you would want to feature their music on your show, or even have an interview with them?

I'd like to try making an art challenge for artists on HIVE to reach out to these musicians seeking some kind of a collaboration in MP4 audio / visual format on @NFTShowroom, as well as the possibility of having the artists and musicians interact with you on Cyberbuzz.

Something like this could easily develop into a Kickstarter collaboration as well.

Just trying to get artists to think more like economic psychopomps, you know -- like

This might not work, but:
This is Cyberbuzz.
This is PeakD.
This is NFTShowroom.
This is Ethereum CryptoArt
This is Kickstarter.
Here's how we can do a project experiment together.