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RE: Suggestions for Improved Marketing Of Hive For @valueplan

in Hive Marketing9 months ago

Thanks for your comment and belated welcome to Hive!

The process of transitioning anyone to Hive, whether it be a creator or an audience member, can be hugely improved and streamlined. This is slowly taking place, but one of the goals of @strategizer is to accelerate this process. The audience won't always be vocal about specific reasons why they won't come here, so that's extra reason for us to cover all the bases.

Twitch has a variety of features built-in that are designed to trigger dopamine addiction and to effectively pray on people's competitive conditioning. To me, Hive feels like a more adult space, which is perhaps not so stimulating to gamers at this point. There was previously a fairly slick gaming community on Steem, prior to the fork towards Hive, it would be great to see that kind of project re-emerge here. I'm sure it will in time.

In what ways did you feel restricted by Twitch?

Thanks!

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My values and Twitch’s collided. I built my community and channel around what I perceived was what was needed to be successful at the cost of what I wanted to show the world and cultivate in my community. Just weeks before New Year’s, Twitch passed their simulcasting guidelines that were vague at best and downright offensive at worst to me.

I value:

  1. the freedom to connect with others and connect them together without locking them into a singular platform they may not agree with; Twitch allowed streaming to other platforms but the experience must be taylored to Twitch audiences exclusively

  2. the freedom to create content without fear of a random policy change taking my account down; prior to this new policy, Twitch had changed their policies multiple times throughout the year prior and not been transparent enough about their changes and actively seemed to use their policies as a way to manipulate a narrative of doing it for the best of all users. Their sexually explicit content policy debacle was very much a joke

  3. the freedom to enrich the lives of others through giving them myself. The Twitch Affiliate Agreement is a contract in which forces one to implicitly show support of their policies

I see, ok, thanks for sharing that. I have previously worked on a system that combined Hive with Twitch and it seems like the simulcasting policy might have killed that! I can see why that would be a problem for you. Ultimately, most/all of the web 2 corporations have already moved towards such control of the users - or likely will in future. There is a pyramid system of control in the corporate world that has powermongers taking over other corporations for power gains and so an inevitable clampdown on their 'customers' continues indefinitely.

Decentralisation is the only bulletproof solution to this, so even though it may require more adaptation and imagination than web 2, the long term results should be far more palatable!