As mentioned by others, user base and retention. And if I may add, the lack of reliable decentralized exchange where HIVE or HBD can be traded with other off-chain assets. Leodex is there but it can be a pain when transactions get stuck and refunds take ages.
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Hive is really lacking decentralised bridges to other blockchains. We have hive-engine that does something in this direction too but it's not really decentralised either...