I think production stops at the end of this year, even for their best selling FPace. My sister has an FPace and really likes it. I think they were planning to move back to the premium bracket with an all EV line up and maybe that was the thinking behind the advert.. certainly getting rid of the the jaguar on the bonnet and other such standouts from their brand was a mistake. My father was driving the XJ Sedan and it was really nice inside, I wasnt in the more modern ones though sadly.
I know its popular to blame the Boomers for everything, but my father said everything didn't just appear on your plate back then, you had to go out and work hard to achieve anything. I would say the environment is alot better than when it started, what has gone down hill are civic services maintaining the cleanliness of the streets and cities- a popular trend on youtube seems to be youtubers going to cities around the UK saying how badly run down it is and no one collects the rubbish or cleans the streets anymore-ironic considering how high taxes are.
Boomers did have to work and could get somewhere if we did. We had the best healthcare and nutrition of any generation before or since, free education to graduate level and affordable housing. Overall, we are the richest generation with average assets of about £500k. It's a very large aging cohort due to the baby boom after the 1939-1945 war. Families now are more modest and the birthrate has been falling for a long time - we have more people needing social care and less (younger) people to do the work and pay the taxes that funds the services.
The ravages to the environment are more to do with changes to agriculture and increased fossil fuel use, especially cars, but also freight going by road rather than rail or sea, plus central heating. Councils in the UK have had their budgets cut by 60% since 2010. Youtubers might like to look at the Barnet Graph of Doom, old now, but which highlights the challenges facing councils:
Street litter is a recent phenomonen to do with social and cultural habits and the increase in fast food and takeaway sectors. With councils (and NHS Trusts) going bankrupt, litter is a much lower priority than social care and statutory duties, most of which are about keeping vulnerable people alive and safe. It could be resolved by individuals changing their habits and putting their litter in bins/taking it home/not buying takeaways. In true Boomer fashion, don't get me started on people depositing chewing gum in the street 😂
I'm just wondering about the timing of the advert ... why now?
Very informative, and that certainly makes sense from the councils shifting priorities and duties. People's careless behaviour with regards the environment, litter and chewing gum also a pet hate of mine! Counteracted with councils removing bins and excessive charging to despose of waste easily and you have what you have.
Average assets of 500k will I presume pass on to GenXers and the question is what will they do with it? Keep the housing ponzi going or put it into harder newer assets like Bitcoin? (Most GenXers are on the housing ladder already). I was chatting to a Millenial last night who was bemoaning the crazy rental costs and getting on the housing ladder must be quite difficult right now.
I've noticed a very negative sentiment from the UK for a while though and it may be in a full depression, there seems far to many regulations, taxes and centralisation. The Pound Sterling could be reflecting the losing attractiveness of the UK's mismanagement. If I was younger, I would (again) abandon ship for brighter opportunities where you can get things done - the world is your oyster. With the digital economy and money, everything is up for grabs!
The Jaguar advert I think co-incides with their pivot to the premium market and EV only. Not sure they have go their target market for that right though!
😁