People will always want physical media, you can't live a life only surrounded by nothing but sd cards and jumpdrives, haha. The media that stays relevant will be the media that is fun and appeals to people.
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I think young people have a different attitude to how they consume media. They are used to downloads and streaming for everything. They may be happy to 'own' stuff that is 'in the cloud'. This is where blockchain may win as it does give some real ownership, but it's still evolving.