I worked in a large clothing corporation for few years and you would not believe the level of incompetence of the various departments. But that only one aspect of the problem.
The real reason why stuff like this happen. is because these projects are shown at meetings which everyone has to attend, but no real participation is required.
You are expected to sit there and listen. And if the topic is boring, or it's your 8th meeting of the day - you shut up and try to counteract the breakdown of your psyche. As a result - you do not listen.
Then the CEO/director/manager asks the question - Everyone is excited and hopeful about this?
< zombie voices > Yeahhhh....