There are new players in the lowest division, with single bcx cards. Hopefully next one will be in relegation/promotion system, so newbies don't have to play a single match vs. much stronger teams. (They are giving away through these tourneys the S1 league, cup 2.5-2.5M glx reward prizes. This is the first one, so even if you don't like gameplay, how most of us, it's still worthy.)
About gameplay: Turned out, they got plenty ideas from Football, Tactics & Glory turn based football game. (I never heard about it, nor know 1 more like that, but if they will push similar marketing, like this FT&G did, who knows...)