Death is something that always happens to someone else. We are unable to experience death. We will not remember our demise. We will be unaware of it. As a result, it is a concept that only those left to mourn the dead can understand and live through.
Life is merely a word. We exist, but we do not live. We are alive, but life is not something that happens to us. We experience a wide range of emotions and sensations as a result of chemicals in our brain. This, we believe, is referred to as consciousness. We believe that is the purpose of life and that we have control over it.