We should all be working on trying to bring outside income to hive and ad revenue is definitely one thing that is worth trying out. We tend to ignore that hive, because of the 7 day reward window, doesn't really offer incentives to promote content outside of hive and in the long run. If it would be possible to offer an incentive to bring more traffic to hive from outside, I believe that we would all profit from it. More traffic means better search engine ranking, more eyes and more interests for the platform in general. This in return might grow the ad revenue.
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Thanks for your well reasoned feedback.