I think this is certainly a worthwhile experiment. It's just a shame it's Google ads - perhaps we could tie in with Brave to show some of their ads (which are far less obtrusive) as an additional source of both ads and revenue.
Personally, I'd like to see some kind of revenue split. Right now, I feel Hive is far too weighted towards giving revenue from the DHF to developers and the top 20 witnesses. If ad revenue was 50% burned and 50% given to authors and commenters (maybe only those comments upvoted by the authors of the post they're in), it could help rebalance things in favour of content creators.
yes if you have suggestions share links to ad systems that are not too complicated and would be better.