I'm not a big fan of ads on websites, but the idea of showing them to non-HIVE users isn't that bad at all...
I hope that the result will be positive! I would suggest maybe a bit different approach regarding revenue (if it's positive, of course)... I do understand that BUY demand could lower the selling pressure, but if the revenue is enough big, maybe it would be good to use it for future developments on Peakd and projects around it?
We need one good example that it is possible to build a business on HIVE and to be self-sustainable! Having PeakD as an example would be a HUGE thing! To pave the road for others!
All the best!