I have been telling for a long time that we need to bring revenue form outside into HIVE: https://peakd.com/@vimukthi/hive-could-use-a-reader-focused-news-website-implementation-ideas-included--9f4
Even a small amount of revenue can go a long way when you are buying HIVE from the market. Please allocate part of the revenue to the content creators. Burning benefits everyone equally. It does not create an incentive for authors to work on their SEO or bring in readers from outside of HIVE.