Are the challenges led by a few leaders who decides what the specific challenges are for specific time periods similar to the hashtag challenges found on Twitter where people will play the hashtag game and follow along whatever the particular theme may be for that period of time until it is time for the next challenge or is the blogging challenge a 30-day or 90-day or a certain period of time of a challenge for to people to post each day about certain things consistently but within the context of a certain paradigm of allowed topics for that challenge kind of thing?
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Anyone in the community can create a 30 days challenge :) meaning 30 questions and we the admins will review it and add it as a challenge.
One can start whatever challenge they want whenever they want to and it doesn't have to be in order, people choose the questions the want to answer.
Its was to get people inspired to create more often than not and it was done so via a challenge.