The show turned into something a bit different half way through the run when we saw what was going on 'outside'. I think it played out well and my other half who is not so into Marvel stuff enjoyed it. The two leads did gel well and having a female lead may have broadened the audience.
I think Marvel create some good characters who are flawed, despite their powers. We have Falcon and Winter Soldier coming up. I guess that will be back to boys beating people up.