I write what interests me at the moment, write it to the best for my ability, and hope for the best on the outcome. It often means a lot of editing before publishing, and then editing a few times as new thoughts pop into my head or new typos get noticed after it is published. Good blogging takes work.
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I think this is how it should be all the time. It will mean better writing, more passion and excitement, and that'll bring better enjoyment.
Again, truly spoken (written). I htink people think it's easy, just a few words on a page, but a lot of effort and attention is required to do it well.