What these four stories highlight is that there is a growing thirst for freedom of choice and ownership of responsibility, rather than reliance on an authority to say what we can listen to, how we can spend our money and what we can put into our own bodies.
I'm not sure if it's a growing thirst, or a growing realization that freedom is something we have and cannot be denied. These four stories demonstrate persons who know this, and will live by this.
It is going to be interesting because even if the group is small now, people like to jump on bandwagons.