This movie reminded me of what some crazy people are doing, the universe of killer characters from fairy tales with expired copyrights, which started first with Winnie Pooh and now recently came out the Peter Pan movie, is this one part of that universe too? I'm already lost, because they want to do something like Marvel, hahaha.
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what they are doing isn't crazy. It's actually a really clever way of making money because it basically markets itself. The issue is that the directors are taking the films too seriously and with horror, unless you have some amazing actors in it, is a very difficult genre to do with low amounts of money.