Of course there are fundamentals. That's for the long term. There's been a lot of developments on the Blockchain, from what I know especially from the Leofinance community and Splinterlands community. There's a lot of potential here. However, these are very important for the long term and it's a slow process.
I talked more on the technical analysis here cus in crypto, price movement is your best advertiser and #Hive has got that covered too.