Many people write books but they are not liked by many people. The reason for this is that the writer does not know the needs of his readers but he does not get any feedback on how to improve his writing. So this is the reason that if he writes something according to his own guess then it is successful or else he has to work hard again. In such a situation, blog writing is a good option because if you are getting good feedback in the blog then it means that you are writing well and if anyone has to give any kind of suggestion then he can directly comment in the blog and this is the easiest and fastest way to convey his thoughts to the people. You should always start with the blog then you get all the information about what attracts a reader and what kind of thing he finds interesting then you work on those things and convey your thoughts to the people.
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