Happy holidays? Ensure your travel ads stay off the naughty list
It’s almost Christmas, and consumers may be feeling an odd desire to ditch the grey skies and Arctic climate of Blighty for a dose of winter sun. It’s therefore a prime opportunity for travel marketers to promote tantalizing seasonal offers and package deals, whether that’s to the beaches of the Med, or a seasonal visit to Lapland. But take note, Regulatory Santa (that is, the ASA) will be checking if your ads are naughty or nice, so please bear in mind the following advice to avoid a sack full of complaints.