This is something I'm currently figuring out myself. I'm a musician and have built that brand on a lot of Web2 platforms, but I discovered Hive through Splinterlands and started creating content for that. On top of that, my interests vary wildly as I love macroeconomics and markets so now I'm checking in on Leofinance regularly. Being laser focused is the usual mantra when it comes to building a brand, but at the same time Hive seems to offer so many opportunities with a diverse set of great communities.
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