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How LinkedIn Generates Revenue

  • 📊 LinkedIn creates a digital marketplace for people, allowing companies to post job listings and boost visibility by paying directly.
  • 💼 The platform provides recruiters with tools to search for candidates, reach out to them, and advertise new roles, giving hiring managers significant power over job seekers.
  • 📈 LinkedIn achieves high revenue per hour by extracting value from its users, with the average user being worth 76 times more than the average Reddit user.
  • 📊 The company generates revenue through its lucrative job recruitment services, forcing self-comparison and creating an imbalance of information between users and potential employers.

The Negative Impact on Careers

  • 👀 LinkedIn creates an imbalance of information, making it easy for users to give too much information about themselves while companies share limited information about job expectations and salaries.
  • 🤕 The platform forces self-comparison, making users feel insecure about their careers and more receptive to buying career development services.
  • 📚 LinkedIn promotes the collection of certifications, which can be meaningless and have no correlation with job performance, but are used by recruiters to convince managers to hire new candidates.
  • 🙏 The platform fosters a culture of corporate worship, where companies encourage employees to have a strong presence on LinkedIn, creating overwhelmingly positive feedback and making it difficult for managers to acknowledge areas of weakness.