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Reasons for Crafting a Relatable Image

  • 📈 Billionaires try to appear normal to get people to give them what they want, using a tactic called "poverty peacocking" to show they don't care about their wealth.
  • 📊 Acting like an everyday person can be an effective sales tactic, making people more likely to buy into their companies or ideas.
  • 🚫 By presenting a frugal image, billionaires can keep their workers in line, making it easier to push back against worker demands for better wages.

The Impact on Personal Finances

  • 🚨 Buying into the idea of relatable millionaires or billionaires can harm people's finances if they follow their advice blindly.
  • 📉 The emphasis on frugality can reinforce the idea that financial problems are caused by overspending, rather than low income.
  • 💸 Even billionaires who pay for positive media coverage can contribute to this problem, making people feel guilty for enjoying small luxuries.