Part 5/7:
The Importance of ROI Calculation
To illustrate how these platforms can work for your practice, let’s consider a hypothetical scenario using Zocdoc. Imagine you pay $70 for each booking. If ten clients book through the platform, but six no-show and only four engage with three paid sessions each, your return could still be significant. After considering the investment against your earnings, you might still walk away with a profit even in a worst-case scenario.