Part 3/9:
Lwig framed the discussion around three major points: what the ad apocalypse is, how it transpired, and the future path for resolution. He reminisces about Twitch's earlier ad mechanics, recalling a time when streamers shied away from ads, believing it was unfair to both paying subscribers and viewers. This dynamic has since shifted as Twitch introduced an ad revenue program. Streamers were given clear financial incentives for running ads, establishing a new culture where ad revenue became a critical income stream.