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Central to Becker's success is the concept of operating two distinct YouTube channels. One channel is primarily focused on generating viewer engagement and securing a broad audience, while the other serves a direct business purpose. This latter channel focuses on Hyros, which is an ad tracking software that commands a significant monthly subscription fee.
Becker meticulously crafts content to pull viewers into the broader world of business—often creating videos based on topics he is passionate about. Through these engaging pieces of content, he captures attention and builds brand visibility. Ultimately, he converts this attention into sales for Hyros by creating targeted content that speaks directly to potential clients, particularly business owners.