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To further enhance your own YouTube strategy, Becker recommends implementing the "222 Method." This three-tiered approach focuses on different stages of viewer engagement:
Top of Funnel (TOF) Content: This content type is designed for broad appeal and viewer growth. It does not aim immediately for conversions but establishes a connection with a wide audience.
Middle of Funnel (MOF) Content: At this stage, content focuses on building trust and nurturing relationships with the audience. It appeals to the interests of viewers while subtly positioning the creator’s offerings.