Part 7/9:
Addressing the future of Twitch, Lwig forewarns of potential ongoing ramifications stemming from this adpocalypse. He suggests the temporary nature of advertiser withdrawals—while rates may drop significantly now, history indicates that the landscape often rebounds. However, he stresses the importance of Twitch adapting its advertising strategies to maintain relationships with advertisers in the long run. Acknowledging that Twitch has not aligned itself to the evolving marketplace as well as platforms like YouTube, Lwig advocates for better systems to handle content moderation without resulting in drastic measures that alienate content creators.