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Kiyosaki's notoriety began with Rich Dad Poor Dad, which has sold millions of copies worldwide. This book is ostensibly a personal finance guide framed as a narrative contrasting two father figures: his biological father, the "Poor Dad," who symbolizes traditional education and career paths, and his mentor, the "Rich Dad," who promotes entrepreneurial success and financial independence. The allure of his message has captivated individuals seeking financial freedom, especially those feeling disillusioned with mainstream educational and career choices.