Part 4/8:
Sasha discusses the potential downsides of being locked into a niche. While he successfully built his channel by producing consistent content related to Instagram, he began to feel boxed in by the repetitive nature of his topics. The initial excitement of creating new videos on social media strategies dimmed over time, leading to feelings of burnout and depression.
He reflects on the misconception that creating such content is easy; in reality, it requires extensive background work, from brainstorming ideas to filming and editing videos. As Sasha produced numerous videos on Instagram growth, he eventually reached a point where he struggled to generate fresh ideas, leading to a significant drop in motivation.