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One of the most striking observations from this testing was about the viewer experience. When queried about where they were watching the 3-minute Short, the majority of viewers reported that they were engaging with it as a long-form video. Despite this, a small but notable percentage did report encountering it as a Short.
An analysis of the traffic data illustrated a significant issue: of 23,000 views gathered by the video, only 1,336 came from the Shorts feed, translating to less than 10% of total views. This disparity highlighted that the algorithm was not prioritizing the video for Shorts distribution, likely linking back to viewer engagement patterns within each format.