Part 5/9:
Perhaps the most concerning data point pertained to average view duration. The video yielded an average watch duration of 48 seconds from the Shorts feed, significantly lower than the nearly 1 minute average from the browse feed, where the video was treated as a longer piece of content. This stark difference, coupled with a poor view-to-swipe ratio of 36%, indicated that viewers were not engaging with longer Shorts in the same way they were with traditional short videos.