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Demitro's journey starts with the realization that he needed to focus his innovations on something he could truly develop and market—something he could excel in. He narrowed his ideas down to API-based products, ultimately landing on Screenshot One. He spotted an opportunity by not only recognizing competitors in the field but also understanding the demand for similar tools.
"Having competitors is not a bad sign," Demitro points out. "It means there are people paying for solutions." Understanding market need was crucial; he recognized that targeting companies needing screenshot automation could generate viable profit streams.