Part 6/9:
When it came to establishing a pricing structure, Demitro started by experimenting with inexpensive rates. "In the beginning, I thought $5 was a reasonable price only to realize my margins were almost non-existent," he explains. Over time, he adjusted the pricing to reflect the value offered and the target audience's willingness to pay, while ensuring he could still maintain a reasonable profit margin.
Currently, Demitro enjoys a profit margin of around 40-60%, though he notes that operational costs remain significant due to the requirements of rendering millions of screenshots monthly.