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The creator named the cookbook "Planted Up" and set the pricing at $19.99, lower than the affiliate product, to attract more buyers. They managed to create the product page on Gumroad quickly, completing the necessary details like product URL, description, and cover image within a short timeframe, thanks largely to the help provided by AI.
Marketing Strategy: Organic and Paid
Once the product was ready, attention shifted to marketing. The creator planned a multi-faceted approach using organic platforms like TikTok, YouTube Shorts, and Pinterest, along with paid ads on TikTok and Pinterest. The goal was to drive traffic to the Planted Up cookbook page.