Part 5/8:
Apple’s Reaction to Android Competition
As other brands, particularly with the emergence of Android tablets, began to gain traction, Apple’s tablet market share started to dwindle from the initial 85% to roughly 44%. Competition led Apple to engage in a lengthy legal dispute with Samsung, accusing them of copying the iPad. However, the courts ruled in favor of Samsung, further complicating Apple’s position in the market.
The Birth of the iPad Mini
Despite skepticism regarding smaller tablets, Apple ultimately released the iPad Mini, which successfully appealed to consumers looking for compact devices. Somewhat of a rehash of the iPad 2, the Mini’s success proved that size and price reductions could attract a different segment of the market.