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The turning point for HTC came in 2008 when Google approached them to create the first Android phone. This collaboration was significant as it marked a shift in the mobile operating landscape dominated mostly by Windows. Launching the HTC Dream, HTC showcased its ability to innovate within this new space. The subsequent years led to the development of several iconic Android devices, such as the HTC Hero and the HTC Evo.
By 2011, HTC was at its zenith, boasting 24% of global smartphone sales, propelled by the success of models like the Thunderbolt which sold 16 million units. The HTC brand became synonymous with quality Android devices, positioned as a close competitor to giants Apple and Samsung.